Can you recall the first time you donated money to a cause? Do you remember why you did it? For most of us, this is like trying to recall what you learned in elementary school: you may not get many specifics but you do remember how you felt and perhaps who made you feel a particular way. I remember when I was in the 3rd grade and bringing home a Catholic Relief Service Rice Bowl to collect money for children in Africa. During the season of Lent, I remember giving part of my allowance each week toward this cause. What strikes me about this memory isn’t the cause or even the recipients. It was knowing I was making an impact and that it felt good to give what I could. Fast forward to 2020 where the technology in our world allows me to give across various platforms and know my (relatively small) donation is appreciated and put to good use; technology allows us to donate by clicking a button or simply sending a text. So if it’s not difficult, what prevents us from giving?
It’s been said that anyone can raise money. From children soliciting door to door with candy bars to the most polished philanthropic advisors, anyone is capable of managing a simple financial transaction. But what differentiates fundraising from philanthropy is the cultivation of relationships and emotions. To say you can increase your own dopamine (chemical associated with reward and motivations) and serotonin (chemical associated with mood regulation) production borders on being quite the salacious offer. But in many ways, there is a real truth in this idea that charitable giving is more biological than financial. Emotions leave a powerful imprint on our collective memory; songs, words, and symbols can all evoke them. While we may not always remember a name or date, we are usually able to remember how some person or some event made us feel. We can recall the joy from our experiences in college while refraining from recalling more unpleasant memories. Our selectivity is important to consider here. For many people reading this, being part of the SMM community or another Catholic grade school was a positive experience. Many of those who have this shared experience may have even decided to make a gift at some point as a way of saying “thanks,” “I appreciate the experience,” or “I want to provide for future students.”
Giving is about
our organization, your taxable income, our initiatives, impressing your friends—alright, maybe we can include the last one—making YOU feel good about the impact YOU make. As parents, friends, and potential donors, you are our best resource and spokespeople for what is unique about SMM in 2020. Part of my responsibility is to thank you for your contributions and communicate to you the impact of what you do for our students and faculty. Making sense about giving means shedding light on the power of an educational program; or the financial ease that comes with receiving financial aid to help with tuition; or seeing a renovated playground and library ensure ample study space. It’s at best odd and at worst defeatist to say fundraising isn’t about money. To better understand giving means realizing it doesn’t make sense to donate your hard-earned income; it is not a purely rational act. It is an emotional endeavor where you are given far more in return by knowing that your gift has a tremendous impact on our ability to provide a premier Catholic educational programming, enhanced professional development, and state of the art technological accessibility. By giving to the SMM, you help continue the work started 67 years ago by the Bernardine Sisters and Fr. Henry Miller, our first pastor. Because of you and your generosity we continue to stand on the shoulders of giants—those who have gone before us—in a spirit of gratitude and humility for our beloved school.
Let’s celebrate Catholic Schools Week by remembering our rich history while investing in our future on January 28. Join us and be part of our storied legacy in Wilmington!
It’s a Great Day to be a Bulldog!